Digital campaign advertising a harm-reduction drug safety website. The goal was
to revitalise the website with charismatic, audience-mirroring, reusable and
reconfigurable characters. The rollout of this cast through digital ads supported
the refresh of the website, increasing traffic significantly beyond expectation.
Digital campaign advertising a harm-reduction drug safety website. The goal was
to revitalise the website with charismatic, audience-mirroring, reusable and
reconfigurable characters. The rollout of this cast through digital ads supported
the refresh of the website, increasing traffic significantly beyond expectation.
Advertising for gay, bisexual and men who have sex with men on
dating apps like Grindr - an example of insitchu, platform specific
messaging. These profile pictures make it look like the characters
are DMing you personally.
Advertising for gay, bisexual and men who have sex with men on
dating apps like Grindr - an example of insitchu, platform specific
messaging. The characters appear to DM you personally.
TOUCHBASE
TOUCHBASE
concept + design + strategy + rebrand
concept + design + strategy + rebrand
Digital campaign advertising a harm-reduction drug safety website. The goal was to revitalise the website with charismatic, audience-mirroring, reusable and reconfigurable characters. The rollout of this cast through digital ads supported the refresh of the website, increasing traffic significantly beyond expectation.
TOUCHBASE
concept + design + strategy + rebrand